The Complete Website Launch Checklist

Launching a website is exciting — and easy to rush. This is the exact checklist I run through before taking any client site live, so nothing important slips through the cracks. Bookmark it, print it, and tick each item off.

Content & design

• All pages have final, proofread copy (no “lorem ipsum” left).
• Logo, brand colors and fonts are consistent across every page.
• High-quality images, properly sized and compressed.
• Clear calls-to-action on every key page.
• Contact details, address and business hours are correct.

Technical

• Site works on mobile, tablet and desktop.
• HTTPS / SSL is active (the padlock shows).
• All links and buttons work — no broken links or 404s.
• Contact forms send and you receive the emails.
• Favicon and browser tab title are set.
• Fast loading — check Core Web Vitals and compress anything heavy.

SEO & tracking

• Every page has a unique SEO title and meta description.
• One clear H1 per page and a logical heading structure.
• XML sitemap created and submitted to Google Search Console.
• robots.txt is correct and the site is set to be indexed.
• Google Analytics (GA4) and Search Console are connected.
• Open Graph / social preview tags are in place.

Before you flip the switch

• Take a full backup of the site.
• Set up redirects from any old URLs to the new ones.
• Test checkout / booking / key flows end to end.
• Proofread one final time on the live URL.

After launch

• Submit the new sitemap and request indexing in Search Console.
• Monitor analytics and forms for the first few days.
• Claim or update your Google Business Profile.
• Schedule regular backups, updates and security checks.

Want this done right the first time?

A clean launch protects your search rankings, your reputation and your sales. If you would like a professional to build, check and launch your site — or review a site you already have — I am happy to help.